HEALTHCARE ANIMATION ABOUT HOW TO IDENTIFY AND TRACK OVULATION SYMPTOMS
“Steff was extremely responsive and reliable. We will definitely be working with her again soon.”
CLIENT
BabyCenter is the world’s number 1 digital parenting resource, with information and support that reaches more than 100 million people monthly.
BRIEF
Our client requested an animation to illustrate the sensitive topic of tracking ovulation symptoms in order to increase the chances of conception. The piece needed to stand out of social media and appeal to various demographics, as this would be used in multiple markets around the world. We also had to ensure that the layout allowed for the character and all 10 symptoms to appear simultaneously, as the design would also be used as a standalone illustration.
RESULTS
We worked closely with BabyCenter to create a contemporary character design and colour palette that would compliment their brand and make a striking impact online. Cutting-edge animation techniques enabled us to give the character a wide variety of expressions, which emphasised the physical and emotional cues associated with a woman’s ovulation cycle.
YOU MIGHT ALSO LIKE…
HANDWASHING
2 instructional videos to help parents wash their hands correctly and encourage children to do the same.
FIRST SHOES
Educational animation giving parents advice and tips for buying their child’s first shoes.
AFTER CHILDBIRTH: 7 THINGS
Short animation for new mothers for use on BabyCenter’s social media and their dedicated mobile app.