2 INSTRUCTIONAL VIDEOS TO HELP PARENTS WASH THEIR HANDS CORRECTLY AND ENCOURAGE THEIR CHILDREN TO DO THE SAME.
“Steff was extremely responsive and reliable. We will definitely be working with her again soon.”
CLIENT
BabyCenter is the world’s number 1 digital parenting resource, with information and support that reaches more than 100 million people monthly.
BRIEF
BabyCenter required 2 short, eye-catching videos for social media that would help alleviate concerns during the Covid-19 outbreak and give parents practical advice on how to stay safe. Due to the fast spread of the pandemic, the videos had to be produced quickly and efficiently, to ensure maximum impact and effectiveness.
RESULTS
Both videos had a distinct visual style and were instant hits with the client and audiences. The colourful, hand-crafted style of the films proved to be an effective way to encourage children to wash their hands and promote good hygiene.
THE PROCESS
In order to meet the tight deadline, we worked with illustrators Pickle Illustration and Camille Medina to produce concept art and graphic assets for the animations. The designs maintained a strong link to BabyCenter’s brand aesthetic, while ensuring the two films were unique and able to catch viewers attention online.
Artwork by: Pickle Illustration
Artwork by: Camille Medina
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